The Tourism Collaborative is a United States-based research and publications organization.  Headquartered in Evanston, Illinois, it has two principals: Craig A. Peterson and Claire McCarthy.

The Tourism Collaborative specializes in analyzing tourism resources (those elements that attract visitors to a destination) and identifying strategies for managing existing and prospective tourism growth throughout the world.  It also maintains an extensive proprietary archive of photographs illustrating conditions and attractions at a wide variety of tourist destinations.

The Tourism Collaborative has studied tourism development in a broad range of contexts over more than twenty years.